Who should you communicate with when a disaster strikes your business?
One of the biggest factors you need to consider after a disaster strikes your business is communicating the disaster to the people necessary.
Your staff and customers are the top priority in terms of communication because you need to keep your staff informed and your customers comfortably knowledgeable during times of crisis.
Your staff is crucial to communicate with, because they have to know how changes in operations will occur and how they will have to continue their duties. This is key to keeping your ship running during times of emergency.
That doesn’t mean that your customers shouldn’t be informed. When a disaster occurs, and your customers are left in the dark about what’s going on, they don’t know if they’re investment into your business will still be worth their time.
Your customers need to know that everything is under control and that your business will continue with them once the dust has settled. Otherwise, they may end up turning to the competition.
Communication is key when it comes to running your business, especially in an emergency situation. Never leave anyone in the dark when your business is in jeopardy.
How would you communicate with your staff and customers in a time of crisis?
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